I was a bit hesitant when I started watching Freeform’s The Bold Type, but I was willing to give it a try, since it’s about three female best friends (Jane, Kat, and Sutton) fighting for careers at a feminist magazine. Though I have a few issues with the show, I think it may be one of the best dramatic representations of millennial women to date (note that Broad City is a comedy, not a drama).
The show provides more representation than most shows like it. It takes place in NYC, and unlike other shows with similar settings that don’t reflect the diversity of a city in the main cast, I’m happy to report that The Bold Type does. Two out of three main characters are women of color, the CEO of the magazine is female, and a number of supporting characters are people of color. I would still love to see more Native American representation, but this diversity is definitely a huge step forward. The best part is that it’s believable and the characters are multidimensional, unlike other shows, which just seem to have a token woman or a token black friend. They also have representation in the plot. There is an entire storyline dedicated to a talented female artist who is Muslim and part of the LGBTQ+ community. So, not only does this show provide racial representation, it also provides religious and sexual representation.

These women are also professionally driven, and the men around them view that as admirable instead of a nuisance. It’s clear that this is a world created with strong females at the center while the men orbit around them, illuminated by their ambition, which is a complete role reversal for many television dramas. Sure, the majority of millenials don’t know what they’re doing at this age and they’re all a little lost, but that doesn’t mean they don’t know where they want to end up. It just takes some strategic maneuvering to obtain their goals, but The Bold Type doesn’t doubt that young women can figure out how to get there, which empowers the audience. I’ve read a number of comments from young women saying they were inspired to work harder or create something new that took them a step closer to their dreams after watching The Bold Type, which is telling in and of itself.
One of the most unique pieces of this show is that none of the three main women linger in toxic relationships. They may take a few extra days to figure out what they want, but as soon as they do, they act on it, either by maturely breaking up with a partner, or by finding the courage to make important changes. For example, when Jane realizes she wants more out of a relationship with Ryan, but Ryan isn’t the kind of guy to offer more, she calmly meets up with him, informs him of her feelings, and tells him she needs to walk away because she doesn’t want to change him, but she can’t be casual about it anymore. It was maturely done and honest in the best way. On the other side of things, when Kat tries to run away from her feelings for Adena, she becomes self-aware enough to stop herself from pushing Adena away and instead accepts the possibility of a relationship. I think these are great messages to send to the audience watching this show because it shows that women aren’t the damaging, stereotypical “hysterical mess” when it comes to relationships. Also, although the third protagonist, Sutton, is forced to mutually end her long-term relationship, the break-up episode ends with the three friends together, telling Sutton she’ll be okay, and her agreeing. The fact that she was broken hearted, but recognized she would get past it shows the strength of this character and thus the women she represents.
The strong female characters in The Bold Type aren’t made out to be cold, distant, or harsh like they are in many other shows and movies. Consider Pride and Prejudice, where the only single female character in the story who has any type of notable status is Lady Catherine de Bourgh. Although she wears beautiful gowns and has her hair impeccably done, she keeps everyone at arm’s length and shows no warmth whatsoever. The reasoning behind this is that she is considered to be in a man’s role and often times in films and TV shows, women in so-called male roles are depicted as harsh to show they’re strong. Just look at The Devil Wears Prada. Miranda Priestly (Meryl Streep) is the strongest woman in the movie, with an executive role in a successful company, and is extremely mean. As Andy (Anne Hathaway) becomes more confident in her work and thus stronger as a person, her boyfriend breaks up with her, claiming she’s turned into a terrible person.

Time and time again strong women are shown through harsh characters by Hollywood, but The Bold Type shatters that stereotype. Jacqueline, the CEO of the feminist magazine where the three protagonists work, is more of a mentor than a critic. She helps bring out the best in each one of the protagonists by guiding them and encouraging them to listen to their gut and believe in themselves. This is a complete 180 from the Miranda Priestly archetype. On top of that, although the protagonists all started on the same level at the company and rose through the ranks at different speeds, there’s little-to-no competition between them. All they look for is support and they don’t ever try to tear each other down. Two of the protagonists even developed a plan to support the third protagonist in case she didn’t get the promotion she wanted so that she had the courage to go all in for it. It’s the epitome of women supporting other women and I am completely here for it.
For all of its positives, there are definitely some places where the show gets it wrong. There are a few instances where the protagonists are so emotions-driven that it feels a bit stereotypical. For example, I don’t care how mad or upset I get, there is no way I would ever be caught screaming insults at my boss in front of the entire office like one the protagonists does, or run out crying during my important presentation to the board like another one does. It’s just not an option in real life, although, at the same time, women don’t have room for those types of mistakes in real life. As Michelle Obama recently said, “I wish that girls could fail as bad as men do,” so maybe this show is giving room for women to do that by showing the female audience that it’s okay to fall apart sometimes. It doesn’t make you weak, it just makes you human. I think it’s worth noting that The Bold Type has a female showrunner and a female creator, which is pretty rare in Hollywood, so, although there are faults, it’s important to know that the show isn’t portraying “hysterical” women through the male gaze.
Overall, I highly recommend watching The Bold Type because it gives a positive, current, and representative look at fierce young women paving their own ways in the workforce. It has already been renewed for two more seasons, so you can bet that this show is going to have a lot more feminist storylines. I strongly believe that film and television shape a big portion of society, so when shows like The Bold Type crush stereotypes, it can have a big impact on the people watching.

So cool seeing Deadpool 2 the other day Katie. Without spoiling TOO much LOL, a woman plays a key role in the flick as far as saving the day. She is empowered, funny, beautiful, smart….the total package. As all women and humans are. Great to see this trend increasing as issues are being brought to the forefront with women in entertainment and…in life.
Thanks for sharing 🙂
Ryan
LikeLiked by 1 person
That sounds awesome! I’m definitely excited to see it 🙂 Thanks for reading!
LikeLike
[…] via How The Bold Type Sets The Bar For Feminist TV — The Female Gaze […]
LikeLike
Hi! I loved your take on the show. I also think the show is doing great work in some aspects but I think they can do more. I actually wrote a post about it on my blog and I would love to read your thoughts!
LikeLike
[…] To learn how women in entertainment are fighting back, click here! […]
LikeLike
Aha understandable
LikeLike